Sony 50" HDR Bravia 7 II True RGB 4K Smart TV 2026 | K50XR75M2PB.UKA
Find Your Perfect TV Mount
Use Sanus MountFinder™ to find the right TV mount for you.
Click here to start
Check out the video:
Crystal Clear Pictures with AI Upscaling Technology
Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.[1]
Check out the video:
True RGB, the Future of Colour
Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.
Cinema-like Sound, Perfectly Matching Pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋, what you see and what you hear are perfectly matched.[2]
Entertainment You Love. With Help From Google
Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[3][4][5][6][7]
Authentic Picture. From the Studio to Your Screen
Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen—so you can experience movies just as the creators intended, exactly as they were meant to be seen across your favourite streaming platforms.[7][8][9]
Check out the video:
All Your Gaming Essentials in One Place
Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.[10][11]
Check out the video:
Conceals Cable, Effortlessly
Newly designed pillars allow the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.[12]
Notes:
1. Upscaled, simulated and enhanced 4K images will vary based on source content.
2. The speaker configuration varies depending on the inch size.
3. Support will be provided later via OTA.
4. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
5. Some apps, contents and/or features may not be available in all countries. Subject to availability.
6. The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+.
7. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
8. Feature availability depends on regions and countries.
9. Available features may vary depending on the model.
10. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.
11. Available functions may vary depending on model, region, or country.
12. The stand design varies depending on the inch size.
What's in the Box:
- AC power cord
- Batteries
- Remote control
- Table top stand
- USB type-C cable
- Voice remote control
Product Features:
- XR processor with AI
- Wi-Fi 6E
- Bluetooth 5.3
- X-wide angle pro
- Built-in mic switch
- Bravia sync (including HDMI-CEC)
- HDMI audio return channel (ARC)
- Variable refresh rate (VRR)
- Auto low latency mode (ALLM)
- Acoustic center sync
- Ready for 360 spatial sound personalizer
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Sony 50" HDR Bravia 7 II True RGB 4K Smart TV 2026 | K50XR75M2PB.UKA
Sony 50" HDR Bravia 7 II True RGB 4K Smart TV 2026 | K50XR75M2PB.UKA
Find Your Perfect TV Mount
Use Sanus MountFinder™ to find the right TV mount for you.
Click here to start
Check out the video:
Crystal Clear Pictures with AI Upscaling Technology
Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.[1]
Check out the video:
True RGB, the Future of Colour
Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.
Cinema-like Sound, Perfectly Matching Pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋, what you see and what you hear are perfectly matched.[2]
Entertainment You Love. With Help From Google
Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[3][4][5][6][7]
Authentic Picture. From the Studio to Your Screen
Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen—so you can experience movies just as the creators intended, exactly as they were meant to be seen across your favourite streaming platforms.[7][8][9]
Check out the video:
All Your Gaming Essentials in One Place
Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.[10][11]
Check out the video:
Conceals Cable, Effortlessly
Newly designed pillars allow the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.[12]
Notes:
1. Upscaled, simulated and enhanced 4K images will vary based on source content.
2. The speaker configuration varies depending on the inch size.
3. Support will be provided later via OTA.
4. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
5. Some apps, contents and/or features may not be available in all countries. Subject to availability.
6. The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+.
7. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
8. Feature availability depends on regions and countries.
9. Available features may vary depending on the model.
10. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.
11. Available functions may vary depending on model, region, or country.
12. The stand design varies depending on the inch size.
What's in the Box:
- AC power cord
- Batteries
- Remote control
- Table top stand
- USB type-C cable
- Voice remote control
Product Features:
- XR processor with AI
- Wi-Fi 6E
- Bluetooth 5.3
- X-wide angle pro
- Built-in mic switch
- Bravia sync (including HDMI-CEC)
- HDMI audio return channel (ARC)
- Variable refresh rate (VRR)
- Auto low latency mode (ALLM)
- Acoustic center sync
- Ready for 360 spatial sound personalizer
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
Find Your Perfect TV Mount
Use Sanus MountFinder™ to find the right TV mount for you.
Click here to start
Check out the video:
Crystal Clear Pictures with AI Upscaling Technology
Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.[1]
Check out the video:
True RGB, the Future of Colour
Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.
Cinema-like Sound, Perfectly Matching Pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋, what you see and what you hear are perfectly matched.[2]
Entertainment You Love. With Help From Google
Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.[3][4][5][6][7]
Authentic Picture. From the Studio to Your Screen
Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen—so you can experience movies just as the creators intended, exactly as they were meant to be seen across your favourite streaming platforms.[7][8][9]
Check out the video:
All Your Gaming Essentials in One Place
Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.[10][11]
Check out the video:
Conceals Cable, Effortlessly
Newly designed pillars allow the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.[12]
Notes:
1. Upscaled, simulated and enhanced 4K images will vary based on source content.
2. The speaker configuration varies depending on the inch size.
3. Support will be provided later via OTA.
4. TV image is simulated. The actual look of the TV may differ, depending on model, size and region.
5. Some apps, contents and/or features may not be available in all countries. Subject to availability.
6. The Gemini for TV experience is optimized for large screen experiences. Results may vary. Check responses for accuracy. Available in select countries, languages, and to users 18+.
7. Network services, content, and the [operating system and] software of this Product may be subject to individual terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
8. Feature availability depends on regions and countries.
9. Available features may vary depending on the model.
10. The UI Image is simulated. For illustrative purposes only. Actual UI may be different.
11. Available functions may vary depending on model, region, or country.
12. The stand design varies depending on the inch size.
What's in the Box:
- AC power cord
- Batteries
- Remote control
- Table top stand
- USB type-C cable
- Voice remote control
Product Features:
- XR processor with AI
- Wi-Fi 6E
- Bluetooth 5.3
- X-wide angle pro
- Built-in mic switch
- Bravia sync (including HDMI-CEC)
- HDMI audio return channel (ARC)
- Variable refresh rate (VRR)
- Auto low latency mode (ALLM)
- Acoustic center sync
- Ready for 360 spatial sound personalizer
